The Zone

The Zone

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The Zone
Audience Capture
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Audience Capture

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Ben Sixsmith
Dec 03, 2021
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Audience Capture
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As writers, podcasters, interviewers et cetera make the most of opportunities to earn funding from their audiences, on platforms like Substack, Patreon and YouTube, concerns have mounted around the concept of “audience capture”. Jesse Singal writes that it:

…basically means getting stuck in a self-reinforcing loop in which you give your audience exactly …

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