The Zone

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Why I “Counter-Signal”
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Why I “Counter-Signal”

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Ben Sixsmith
May 12, 2024
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The Zone
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Why I “Counter-Signal”
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I’m sometimes accused of “counter-signalling”. Properly, counter-signalling is ostentatious humility. Multi-billionaire Mark Zuckerberg wearing sweatshirts that looked like they cost $5 at his local supermarket was one example. More informally, “counter-signalling” has come to mean making a show of criticising people on “your side”.

Well, I hope I’m not …

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